The LCD TV Association is a global, non-for-profitmarketing trade association, formed to help the entire LCD supply chain and retail channel through to the end consumer via various communication tools, including speeches, interviews, sponsored research, as well as industry newsletters, meetings and standards settings—resulting in information distribution. Participating at the many industry trade and consumer shows around the world to help promote members’ interests, as well as create better LCD TVs for everyone. We encourage and engage in discussions to promote the industry overall, as well as helping to foster healthy competition and create better products with higher value propositions for consumers and retailers alike.
The LCD TV Association can help fight the growing “specsmanship” in trade publications and refocus conversations on true image quality and understanding for consumers, as well as industrial design and “greenness”: such as less energy usage, less heavy metal waste, less packaging, more recyclability, etc. We want to help the whole LCD TV ecosystem to improve and thrive. For more information on the LCD TV Association, it’s membership or its “Green TV” logo program, please visit us on the web at www.LCDTVAssociation.Org.
About Our Chairman
Mr. Berkoff is the Chairman of the LCD TV Association, a global not-for-profit marketing trade association dedicated to “informing, promoting, improving and connecting” the entire LCD TV supply chain and their related companies, to help promote “a great LCD TV in every room in the house!”
Residing in Seoul Korea for over 6 years, Mr. Berkoff was the executive vice president of marketing and chief marketing officer (CMO) for LG.Philips LCD. He was later on the BoD of LG Display (a global leader in TFT LCDs).
Bruce Berkoff has a long history and a wealth of global experience in the technology industry, having held key marketing (CMO) positions at several leading display and solar related companies. Bruce was previously the Chief Marketing Officer (CMO), and strategy officer, of the Energy and Display Systems group at Applied Materials (the world’s factory equipment leader in display, solar, and semiconductors), involved with their display, solar, LED, OLED and battery products (including PECVD, PVD, and MOCVD). Prior to that, he was CMO of Ascent Solar. He has also been the CEO of a fables semi start-up in the video processing space and general manager of Philips Flat Display Systems software and electronics business unit. Other prior executive positions include UMAX Computer Corporation, Radius, SuperMac Technologies and ZD Labs.
Mr. Berkoff is well-known for his visionary keynote addresses, panel chairmanships and other roles at display and electronics industry events, including the Society for Information Display’s (SID) Business & Investor Conferences, FlexTech Alliance conferences, DisplayForum Europe, HDTV Forum, Asia SID (ASID), EuroDisplays (ESID), the U.S. Flat Panel Display (US FPD) Conference, the Flat Information Display (FID) Conference and the Consumer Electronics Show (CES) in Las Vegas, as well as moderating sessions and panels at marketing forums by Frost & Sullivan, et cetera.
Mr. Berkoff holds undergraduate and graduate degrees in physics and biophysics from Princeton and the University of California, Berkeley, respectively, plus display-related patents both granted and pending in the U.S. and China. Mr. Berkoff has sat on the boards of at least five publicly traded companies, including LG Display (LPL), InFocus (INFS), and UniPixel (UNXL).